In the arena of cosmetic dentist marketing, you should find helpful ways on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients in your side. In this article I would like to teach you the ways, and the strategies that you can have to become successful in your cosmetic dentist marketing business.
#1: Sub-Niche Your Practice!
The first way to promote your cosmetic dentist marketing business is to sub-niche your practice and start to promote other service. So what do I mean by sub-niching your practice? In my case, we're promoting an "Invisalign" for patients who needs whiter, stronger teeth. When they come to me I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But if they want to get straighter, whiter teeth and they want it now (and they're candidates for veneers and any other kinds of services that we offer), then we can present the whole treatment plan right then and there. So one of the things that I like to teach the doctors is that you can start sub-niching your practice. Go after your patients with problems and have cosmetic dentistry as the solution for them.
#2: Go For "Lead-Generation Marketing"!
The second way to promote your cosmetic dentist marketing business is to do what I call the "lead-generation marketing". And what I mean by this is that you advertise your services. With advertising you actually help people identify you as a good cosmetic dentist by overwhelming them with "before and afters" proof, wherein you can educate them through DVD's, powerpoints, and also through the Internet. This, in my mind, is the future of dentistry and how it is going to be sold. You have the options of educating your patients through seminars, local workshops, or you can actually have the Internet as your option and educate them on-line.
#3: Open The "Floodgates" To Your Patients!
The third way to promote cosmetic dentist marketing is to open the floodgates to your patients. What I see with a lot of doctors is that they have associates, or a couple of associates, and they open the floodgates to their new patients and they just get the patients coming in. Then 1 out of 10, or 2 out of 10 patients that came in are going to want cosmetic dentistry or more of high-end restorative dentistry. And if you're the boss and you won the whole practice, you can be the one who gets that business or that patient.
So these are the ways that you can promote your cosmetic dentist marketing business. Remember, you can sub-niche your practice, then you can go for lead generation marketing through advertising, and then open the floodgates to your new patients. Following these ways will help you gain more new patients, and be successful in your business!
Thursday, May 8, 2008
Visual Marketing Strategies
You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day.
So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?
Speak Directly to Your Customer
Use delivery channels that allow for one-to-one communication. For example, it's more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you're thrown to when you hear the familiar, "right after these messages" from television game show hosts).
Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it's possible to retrieve an individual's area of interest from a database so that the photography and text in a brochure is tailored specifically to their needs. Always consider media channels that allow you to speak to your audience on their terms.
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What's the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we're talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others? The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don't follow the crowd-rise above it!
Keep It Clean and Simple
Keep the visual design of your communication uncluttered and approachable. Whether it's on your website, a company brochure, or a billboard, less is usually better. This is particularly true for communication that is introductory in nature. Until a prospective customer becomes interested enough to dig deeper and learn more, present your message in an easily digestible format-most people get overwhelmed when they are presented with too much information. A clean and simple design helps them more easily find what they're after.
Be Consistent
Use a family of typefaces, colors, backgrounds and graphic elements for your communication pieces. Be consistent in your identity marks-make sure your logo is consistent in its presentation, including any associated type treatment. Make it easy on yourself-there's no reason to reinvent the wheel for every new communication piece you develop. Once your organization has established an appropriate visual identity, you want to be consistent in your branding efforts. Make it easy for your customers to recognize your organization in all of your visual messages.
If you follow these guidelines in your visual marketing, your messages will be targeted, clear, memorable, and separate you from the crowd.
So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?
Speak Directly to Your Customer
Use delivery channels that allow for one-to-one communication. For example, it's more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you're thrown to when you hear the familiar, "right after these messages" from television game show hosts).
Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it's possible to retrieve an individual's area of interest from a database so that the photography and text in a brochure is tailored specifically to their needs. Always consider media channels that allow you to speak to your audience on their terms.
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What's the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we're talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others? The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don't follow the crowd-rise above it!
Keep It Clean and Simple
Keep the visual design of your communication uncluttered and approachable. Whether it's on your website, a company brochure, or a billboard, less is usually better. This is particularly true for communication that is introductory in nature. Until a prospective customer becomes interested enough to dig deeper and learn more, present your message in an easily digestible format-most people get overwhelmed when they are presented with too much information. A clean and simple design helps them more easily find what they're after.
Be Consistent
Use a family of typefaces, colors, backgrounds and graphic elements for your communication pieces. Be consistent in your identity marks-make sure your logo is consistent in its presentation, including any associated type treatment. Make it easy on yourself-there's no reason to reinvent the wheel for every new communication piece you develop. Once your organization has established an appropriate visual identity, you want to be consistent in your branding efforts. Make it easy for your customers to recognize your organization in all of your visual messages.
If you follow these guidelines in your visual marketing, your messages will be targeted, clear, memorable, and separate you from the crowd.
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