In the arena of cosmetic dentist marketing, you should find helpful ways on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients in your side. In this article I would like to teach you the ways, and the strategies that you can have to become successful in your cosmetic dentist marketing business.
#1: Sub-Niche Your Practice!
The first way to promote your cosmetic dentist marketing business is to sub-niche your practice and start to promote other service. So what do I mean by sub-niching your practice? In my case, we're promoting an "Invisalign" for patients who needs whiter, stronger teeth. When they come to me I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But if they want to get straighter, whiter teeth and they want it now (and they're candidates for veneers and any other kinds of services that we offer), then we can present the whole treatment plan right then and there. So one of the things that I like to teach the doctors is that you can start sub-niching your practice. Go after your patients with problems and have cosmetic dentistry as the solution for them.
#2: Go For "Lead-Generation Marketing"!
The second way to promote your cosmetic dentist marketing business is to do what I call the "lead-generation marketing". And what I mean by this is that you advertise your services. With advertising you actually help people identify you as a good cosmetic dentist by overwhelming them with "before and afters" proof, wherein you can educate them through DVD's, powerpoints, and also through the Internet. This, in my mind, is the future of dentistry and how it is going to be sold. You have the options of educating your patients through seminars, local workshops, or you can actually have the Internet as your option and educate them on-line.
#3: Open The "Floodgates" To Your Patients!
The third way to promote cosmetic dentist marketing is to open the floodgates to your patients. What I see with a lot of doctors is that they have associates, or a couple of associates, and they open the floodgates to their new patients and they just get the patients coming in. Then 1 out of 10, or 2 out of 10 patients that came in are going to want cosmetic dentistry or more of high-end restorative dentistry. And if you're the boss and you won the whole practice, you can be the one who gets that business or that patient.
So these are the ways that you can promote your cosmetic dentist marketing business. Remember, you can sub-niche your practice, then you can go for lead generation marketing through advertising, and then open the floodgates to your new patients. Following these ways will help you gain more new patients, and be successful in your business!
Thursday, May 8, 2008
Visual Marketing Strategies
You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day.
So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?
Speak Directly to Your Customer
Use delivery channels that allow for one-to-one communication. For example, it's more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you're thrown to when you hear the familiar, "right after these messages" from television game show hosts).
Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it's possible to retrieve an individual's area of interest from a database so that the photography and text in a brochure is tailored specifically to their needs. Always consider media channels that allow you to speak to your audience on their terms.
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What's the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we're talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others? The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don't follow the crowd-rise above it!
Keep It Clean and Simple
Keep the visual design of your communication uncluttered and approachable. Whether it's on your website, a company brochure, or a billboard, less is usually better. This is particularly true for communication that is introductory in nature. Until a prospective customer becomes interested enough to dig deeper and learn more, present your message in an easily digestible format-most people get overwhelmed when they are presented with too much information. A clean and simple design helps them more easily find what they're after.
Be Consistent
Use a family of typefaces, colors, backgrounds and graphic elements for your communication pieces. Be consistent in your identity marks-make sure your logo is consistent in its presentation, including any associated type treatment. Make it easy on yourself-there's no reason to reinvent the wheel for every new communication piece you develop. Once your organization has established an appropriate visual identity, you want to be consistent in your branding efforts. Make it easy for your customers to recognize your organization in all of your visual messages.
If you follow these guidelines in your visual marketing, your messages will be targeted, clear, memorable, and separate you from the crowd.
So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?
Speak Directly to Your Customer
Use delivery channels that allow for one-to-one communication. For example, it's more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you're thrown to when you hear the familiar, "right after these messages" from television game show hosts).
Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it's possible to retrieve an individual's area of interest from a database so that the photography and text in a brochure is tailored specifically to their needs. Always consider media channels that allow you to speak to your audience on their terms.
Be Unique
Make sure your visual marketing is as distinct and individual as your organization. What's the first thing that comes to mind when you see (or hear) a commercial for an automobile dealership? There seems to be an unwritten rule that they must all be loud and overbearing. You know which spots we're talking about: 20 font styles with 20 different colors; flashing, flying and spinning video and graphics; and an extremely loud voiceover. Does the similarity of these commercials help one dealership stand out from the others? The same holds true for visual communication efforts that use templates, clip art, or overused formats. You deserve a visual presence that is as unique as your organization. Don't follow the crowd-rise above it!
Keep It Clean and Simple
Keep the visual design of your communication uncluttered and approachable. Whether it's on your website, a company brochure, or a billboard, less is usually better. This is particularly true for communication that is introductory in nature. Until a prospective customer becomes interested enough to dig deeper and learn more, present your message in an easily digestible format-most people get overwhelmed when they are presented with too much information. A clean and simple design helps them more easily find what they're after.
Be Consistent
Use a family of typefaces, colors, backgrounds and graphic elements for your communication pieces. Be consistent in your identity marks-make sure your logo is consistent in its presentation, including any associated type treatment. Make it easy on yourself-there's no reason to reinvent the wheel for every new communication piece you develop. Once your organization has established an appropriate visual identity, you want to be consistent in your branding efforts. Make it easy for your customers to recognize your organization in all of your visual messages.
If you follow these guidelines in your visual marketing, your messages will be targeted, clear, memorable, and separate you from the crowd.
Tuesday, April 1, 2008
Blogging business
The more time people spend online, the more ways they find to make it profitable. Almost any business that is even moderately successful, or wants to be successful, has its own website. Websites allow business owners and professionals to have a space to direct potential clients to for information about their business. Increasing popular is the blogging business. The blogging business allows business owners and professionals to write about their particular field and develop a regular readership of people who want to learn more from them.
The blogging business encompasses a large variety of fields. Technology is an especially popular field in the blogging business, but politics, the arts, and sports are becoming increasingly popular as well. Many corporations are also entering the blogging world. It enables them to keep their customers informed as to what is going on in their industry. Not only does it keep clients informed but it allows corporations and businesses to develop real customer relationships. As clients read the blogs of their favorite business or corporation, they develop a level of trust because the corporation in question is sharing pertinent information with them. In past times, corporations shared as little as possible with their clients, not believing that it was something they needed or wanted to know. They are finding out now that people do want to know what is going on – they want details and information and are showing it by the comments left in the blogs.
The blogging business is becoming increasingly popular as a means of making money. Bloggers all over are creating content that is of interest to various groups. They allow advertisers to post ads on their blog space and make a profit when the ads are viewed or when the ads are clicked on. Google is one of the biggest advertising providers but new advertising companies are coming up everyday allowing advertisers a means of getting publicity and bloggers a means of making money by writing about topics that they are interested in anyway.
Blogs may be a way for a business to increase attention to their site or it may be a way for people who enjoy writing about a specific topic to make a little money on the side.
The blogging business is growing and wider and wider varieties of individuals and businesses are find ways to incorporate it into their fields. The blogging business it helping other businesses to grow as it become as business it its own right.
The blogging business encompasses a large variety of fields. Technology is an especially popular field in the blogging business, but politics, the arts, and sports are becoming increasingly popular as well. Many corporations are also entering the blogging world. It enables them to keep their customers informed as to what is going on in their industry. Not only does it keep clients informed but it allows corporations and businesses to develop real customer relationships. As clients read the blogs of their favorite business or corporation, they develop a level of trust because the corporation in question is sharing pertinent information with them. In past times, corporations shared as little as possible with their clients, not believing that it was something they needed or wanted to know. They are finding out now that people do want to know what is going on – they want details and information and are showing it by the comments left in the blogs.
The blogging business is becoming increasingly popular as a means of making money. Bloggers all over are creating content that is of interest to various groups. They allow advertisers to post ads on their blog space and make a profit when the ads are viewed or when the ads are clicked on. Google is one of the biggest advertising providers but new advertising companies are coming up everyday allowing advertisers a means of getting publicity and bloggers a means of making money by writing about topics that they are interested in anyway.
Blogs may be a way for a business to increase attention to their site or it may be a way for people who enjoy writing about a specific topic to make a little money on the side.
The blogging business is growing and wider and wider varieties of individuals and businesses are find ways to incorporate it into their fields. The blogging business it helping other businesses to grow as it become as business it its own right.
Alarm Companies
Alarm Companies
When it comes to protecting your home, you want to make sure you check with all of the alarm companies in your area to see who can give you the best deal, and then you want to find out how reliable they are, and if there have been any complaints lodged against them. Most companies have a good reputation, or they would be now out of business. People don’t mess around when it comes to protecting their homes and their businesses. Just remember that the company you choose may become a very big part of your life.
My husband is a construction worker, and he is on the call list for a few of this company’s buildings near where we live. He is on the list so that when something happens and an alarm goes off, he is one of the first to know, after the police and/or fire department has been called. As far as I know, all alarm companies do this, so if something happens in your home, they will let you know when someone had been sent to check it out. These alarm companies are watching 24 hours a day, and the moment an alarm sounds they are on top of things.
These alarm companies have called my home many times. They often call to tell us that an alarm has been tripped and that the police or fire are en route. There is one particular property that has a lot of problems, and it is a block from our home. The alarm companies call us at least once a week, and the alarm is always false. There are some problems with the motion detectors being too touchy, and when the temp drops too low, they must notify someone. If it gets too cold, the pipes will burst. Though most of the equipment in the building is high tech, it still has it’s problems.
When you sign up with alarm companies, you may get as many calls as we do, or you may get none. Just remember that no matter how many times they call, you have to treat each call as if something were really wrong. Alarm companies never call for anything other than an alarm going off. They have no way of knowing if it is a real problem or a problem with the system. You never know either. Even after a hundred false alarms, you still have to take each one as seriously as the first one.
When it comes to protecting your home, you want to make sure you check with all of the alarm companies in your area to see who can give you the best deal, and then you want to find out how reliable they are, and if there have been any complaints lodged against them. Most companies have a good reputation, or they would be now out of business. People don’t mess around when it comes to protecting their homes and their businesses. Just remember that the company you choose may become a very big part of your life.
My husband is a construction worker, and he is on the call list for a few of this company’s buildings near where we live. He is on the list so that when something happens and an alarm goes off, he is one of the first to know, after the police and/or fire department has been called. As far as I know, all alarm companies do this, so if something happens in your home, they will let you know when someone had been sent to check it out. These alarm companies are watching 24 hours a day, and the moment an alarm sounds they are on top of things.
These alarm companies have called my home many times. They often call to tell us that an alarm has been tripped and that the police or fire are en route. There is one particular property that has a lot of problems, and it is a block from our home. The alarm companies call us at least once a week, and the alarm is always false. There are some problems with the motion detectors being too touchy, and when the temp drops too low, they must notify someone. If it gets too cold, the pipes will burst. Though most of the equipment in the building is high tech, it still has it’s problems.
When you sign up with alarm companies, you may get as many calls as we do, or you may get none. Just remember that no matter how many times they call, you have to treat each call as if something were really wrong. Alarm companies never call for anything other than an alarm going off. They have no way of knowing if it is a real problem or a problem with the system. You never know either. Even after a hundred false alarms, you still have to take each one as seriously as the first one.
Monday, March 17, 2008
Features And Benefits Of Marketing And Business Brands
What's in the pool of "Traditional Marketing techniques"?
The concept of traditional marketing that is "Features and Benefits" is changing, but the main base remains on the same. The components of any kind of a marketing approach are:
1. Features and Benefits
2. Narrow definition of product categories and competition
3. customers are rational decision-makers
4. Methods are analytical, quantitative and verbal
The perceptions and associations consumers have about brands go beyond their functional attributes and benefits, and include non-functional, symbolic qualities, often referred to as "Brand Image". Among these aspects of brand image are perceptions and associations about the brand's "personality," the "set of human-like characteristics associated with a brand". This brand image is the only thing that is to be kept intact to get the maximum "Customer life-time value" or the "Customer equity value".
Culture as the basis of Brand image building:
The brand perception is an important factor while taking any decision regarding the brand image building for any type of product category. The perceived personality of a brand can be shaped by marketers via "transferring cultural meaning" into it in various ways, such as by associating the brand in communications with an endorser or place that already possesses the personality or meaning considered strategically desirable for that brand. Any brand value can be factored into five components which differentiate one from the other.
The factors as leveled are:
a. Sincerity (sample item: honest)
b. Excitement (daring)
c. Competence (reliable)
d. Sophistication (upper-class)
e. Ruggedness (tough)
The need for "Consumer Oriented Marketing":
Now-a-days the concept of "Experiential Marketing" is gradually up-coming, so the marketers need to follow the suit and design their products to satisfy the customers at the maximum possible level. The companies are offering strategic Experiential Modules (SEMs) which have its own distinct structure and marketing principles.
The marketers need to be familiar with all the relative measures, like-
a. Sensory experiences(SENSE)
b. Affective Experiences(FEEL)
c. Creative Cognitive Experiences(THINK)
d. Physical Experiences and entire Life-Style(ACT)
e. Social Identity Experiences (RELATE)
CRM as the new weapon for the marketers:
In the present era "Cause Related Marketing "is taking a huge space in the marketing arena, so the marketers are opting for viable opportunities which would strengthen their positioning in the market place. In most of the cases the consumers feel an ownership with the brands and that should be the strategic objective for any marketer. Marketing aesthetics practically equated "equated needs" with "aesthetic needs".
Brand characteristics:
A major avenue for revenue growth in companies today is the extension of their existing brands into new categories, requiring the systematic study of many candidate categories on "personality" and "image" dimensions to see which ones "best fit" and "match" the personality of the brand being extended. Many companies also seek to leverage their existing brand assets via licensing deals to other manufacturers in other categories or via co-branding promotions and arrangements. If the "recall rate" is good enough, the company launch its new varieties and if it's not, then it has to re-launch the present entire product portfolio.
Try to differentiate between "Category personality" and "Brand personality":
The "Category personality" and "Brand personality" are the two different things which are to be differentiated by thy marketers. In any case, any factor analysis of a (pooled brand × category data matrix) must partial out the "category personality" from the "brand's personality," for otherwise it could confound the two. The "category generic" attributes are common to all the products in the same product range. Those brands which best capture a category's mythic "desired" personality might gain in preference, since their brand personality is now most "relevant" to consumer choice criteria in that category. There exists a need for the development of research methodologies that keeps apart product category influences from brand personality perceptions.
Brand Stewards:
The brand stewards or the brand managers, marketing managers are responsible for the welfare of any brand. Brand stewards also include those who work on brand assignments at marketing communication agencies and who have a major influence on the brand's marketing program. The "Brand Team" is referred to that group who ideally complement each other in managing brands and their identities.
Branding Rules:
Marketers urgently need tools to manage vast groups of brands, not as individual elements or collections under one corporate roof, but as complex systems that transcend corporate boundaries. The popularity that a brand carries with it is to be well maintained to move up to the value chain. So it is all about the correct decision at the correct time and everything that does matter is the execution part of the whole cycle. New formulations are to be made to beat the competitors; a brand survives in the minds of consumers. Most of the customers fall under "impulse buying category".
Experiential Brands are the market leaders:
Brands are the most valuable assets of any company, so while launching a brand a company must look into its feasibility by doing market research and compare that with the competitor's product. These steps always give an insight about the fate of the brands. Definitely the war has started between brands and not between any organizations. So to continue with this kind of stature that the brands posses, the companies need to offer more and more lucrative proposals. The brand value or brand worth is always in a stake if not taken care properly.
The concept of traditional marketing that is "Features and Benefits" is changing, but the main base remains on the same. The components of any kind of a marketing approach are:
1. Features and Benefits
2. Narrow definition of product categories and competition
3. customers are rational decision-makers
4. Methods are analytical, quantitative and verbal
The perceptions and associations consumers have about brands go beyond their functional attributes and benefits, and include non-functional, symbolic qualities, often referred to as "Brand Image". Among these aspects of brand image are perceptions and associations about the brand's "personality," the "set of human-like characteristics associated with a brand". This brand image is the only thing that is to be kept intact to get the maximum "Customer life-time value" or the "Customer equity value".
Culture as the basis of Brand image building:
The brand perception is an important factor while taking any decision regarding the brand image building for any type of product category. The perceived personality of a brand can be shaped by marketers via "transferring cultural meaning" into it in various ways, such as by associating the brand in communications with an endorser or place that already possesses the personality or meaning considered strategically desirable for that brand. Any brand value can be factored into five components which differentiate one from the other.
The factors as leveled are:
a. Sincerity (sample item: honest)
b. Excitement (daring)
c. Competence (reliable)
d. Sophistication (upper-class)
e. Ruggedness (tough)
The need for "Consumer Oriented Marketing":
Now-a-days the concept of "Experiential Marketing" is gradually up-coming, so the marketers need to follow the suit and design their products to satisfy the customers at the maximum possible level. The companies are offering strategic Experiential Modules (SEMs) which have its own distinct structure and marketing principles.
The marketers need to be familiar with all the relative measures, like-
a. Sensory experiences(SENSE)
b. Affective Experiences(FEEL)
c. Creative Cognitive Experiences(THINK)
d. Physical Experiences and entire Life-Style(ACT)
e. Social Identity Experiences (RELATE)
CRM as the new weapon for the marketers:
In the present era "Cause Related Marketing "is taking a huge space in the marketing arena, so the marketers are opting for viable opportunities which would strengthen their positioning in the market place. In most of the cases the consumers feel an ownership with the brands and that should be the strategic objective for any marketer. Marketing aesthetics practically equated "equated needs" with "aesthetic needs".
Brand characteristics:
A major avenue for revenue growth in companies today is the extension of their existing brands into new categories, requiring the systematic study of many candidate categories on "personality" and "image" dimensions to see which ones "best fit" and "match" the personality of the brand being extended. Many companies also seek to leverage their existing brand assets via licensing deals to other manufacturers in other categories or via co-branding promotions and arrangements. If the "recall rate" is good enough, the company launch its new varieties and if it's not, then it has to re-launch the present entire product portfolio.
Try to differentiate between "Category personality" and "Brand personality":
The "Category personality" and "Brand personality" are the two different things which are to be differentiated by thy marketers. In any case, any factor analysis of a (pooled brand × category data matrix) must partial out the "category personality" from the "brand's personality," for otherwise it could confound the two. The "category generic" attributes are common to all the products in the same product range. Those brands which best capture a category's mythic "desired" personality might gain in preference, since their brand personality is now most "relevant" to consumer choice criteria in that category. There exists a need for the development of research methodologies that keeps apart product category influences from brand personality perceptions.
Brand Stewards:
The brand stewards or the brand managers, marketing managers are responsible for the welfare of any brand. Brand stewards also include those who work on brand assignments at marketing communication agencies and who have a major influence on the brand's marketing program. The "Brand Team" is referred to that group who ideally complement each other in managing brands and their identities.
Branding Rules:
Marketers urgently need tools to manage vast groups of brands, not as individual elements or collections under one corporate roof, but as complex systems that transcend corporate boundaries. The popularity that a brand carries with it is to be well maintained to move up to the value chain. So it is all about the correct decision at the correct time and everything that does matter is the execution part of the whole cycle. New formulations are to be made to beat the competitors; a brand survives in the minds of consumers. Most of the customers fall under "impulse buying category".
Experiential Brands are the market leaders:
Brands are the most valuable assets of any company, so while launching a brand a company must look into its feasibility by doing market research and compare that with the competitor's product. These steps always give an insight about the fate of the brands. Definitely the war has started between brands and not between any organizations. So to continue with this kind of stature that the brands posses, the companies need to offer more and more lucrative proposals. The brand value or brand worth is always in a stake if not taken care properly.
Individual Ideas On Business Branding
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
-Dale Carnegie
As a copywriter, I make my differences a place of value, because I sell from a point of originality. Without that difference, everyone else has the same program and I'm not going to make any real differences. If not original, what are we?
Quite honestly if there's another person just like me, one of us becomes obsolete.
It used to be said that opposites attract. With all the dating services online, they look for similarities and not differences.
We used to celebrate originality.
Is this survival or is this the demise of our society, of our people, and of our lives? Are we, by creating identities with no individualism, loosing our soul and spirit, giving up our purpose of existence?
As a business, your identity rests on your brand and the recognizable differences you represent. Have you considered the value of a non-conforming BRAND?
What power is there in conformity? If you’re in the military, it’s nice to know everyone is pointing their guns the same direction and what each member of your team is doing. However, if you’re in direct competition with your neighbor’s business, conformity means you’re doing the exact same thing. What competition is there?
In my hometown, I run a tax office. I prepare tax returns for small (usually home based) businesses, from my home based business. I’ve been condemned repeatedly for working from my home, but that’s what works for me. No, it isn’t ‘natural’ and I probably don’t have as much clientele as I would have on Main Street. But… my clients know that if there’s a question about a deduction, I’m not going to generically dismiss it, I’m going to review it, research the issue and figure out if it’s a legal deduction or not, rather than simply dismiss it as a gray area deduction. I charge a little more than some of the tax preparers downtown, but honestly, I provide more. And when a client comes to my door, I offer them coffee, something the offices downtown can’t do anymore because the liability is too great. I can continue to do this, because my clients are guests.
My differences make my business valuable. Without them, it would be ‘just like any other tax office’ and my clients would not make the effort to come here, because the extra effort would not be necessary.
Yes, there is power in conformity, but there’s value in difference. Would you rather have the power of being a member of the multitude or the simple value of being different?
-Dale Carnegie
As a copywriter, I make my differences a place of value, because I sell from a point of originality. Without that difference, everyone else has the same program and I'm not going to make any real differences. If not original, what are we?
Quite honestly if there's another person just like me, one of us becomes obsolete.
It used to be said that opposites attract. With all the dating services online, they look for similarities and not differences.
We used to celebrate originality.
Is this survival or is this the demise of our society, of our people, and of our lives? Are we, by creating identities with no individualism, loosing our soul and spirit, giving up our purpose of existence?
As a business, your identity rests on your brand and the recognizable differences you represent. Have you considered the value of a non-conforming BRAND?
What power is there in conformity? If you’re in the military, it’s nice to know everyone is pointing their guns the same direction and what each member of your team is doing. However, if you’re in direct competition with your neighbor’s business, conformity means you’re doing the exact same thing. What competition is there?
In my hometown, I run a tax office. I prepare tax returns for small (usually home based) businesses, from my home based business. I’ve been condemned repeatedly for working from my home, but that’s what works for me. No, it isn’t ‘natural’ and I probably don’t have as much clientele as I would have on Main Street. But… my clients know that if there’s a question about a deduction, I’m not going to generically dismiss it, I’m going to review it, research the issue and figure out if it’s a legal deduction or not, rather than simply dismiss it as a gray area deduction. I charge a little more than some of the tax preparers downtown, but honestly, I provide more. And when a client comes to my door, I offer them coffee, something the offices downtown can’t do anymore because the liability is too great. I can continue to do this, because my clients are guests.
My differences make my business valuable. Without them, it would be ‘just like any other tax office’ and my clients would not make the effort to come here, because the extra effort would not be necessary.
Yes, there is power in conformity, but there’s value in difference. Would you rather have the power of being a member of the multitude or the simple value of being different?
Tuesday, February 26, 2008
Identity Of Business Through Branding
Increase your presence with poster printing when you want to make your business brand a household name in your community. It is an effective way to get the brand recognition you need for your business. Posters are inexpensive to print and can be placed in every nook and cranny, allowing you to reach out to a wider audience.
Your brand is the identity of your business. It is the combination of your identity, values, business philosophy and such. It these collected attributes your customer associates you with. Your posters and the impression it makes can influence how your customer's see your business.
1) Start with name recall and basic association.
• Your customers often follow a routine and walk around or drive through the same route regularly. And because they stay in one place, your customers see them consistently repeating your business name and marketing message over and over. They will unconsciously begin to associate your business name with your marketing message.
• It also pays to have a consistent poster design. Use a color scheme and a standard style your customers can associate with your business instantly. Most people remember visual images better than text. When you translate your business name into standard colors and images, it significantly aids your customers' recall.
• Colors and graphics can be seen from a distance. When you poster uses your signature style your customer can easily associate it with your business name. You can also use this design in your other marketing materials to create uniformity and increase brand recognition.
• Avoid colors and styles that are already associated with bigger brands and that can confuse your audience. Create your own color scheme and develop a unique style.
2) Only promise what you can deliver.
• Branding is more than just simple name recall. It involves building a reputation. When you want to build a positive reputation for your business, you have to create positive experiences for your customers.
• The advertisements in your posters are assertions of the experience your products are expected to deliver. Your reputation on the other hand is built on your customers' actual experience, either first hand or from word-of-mouth. These experiences create memories and when associated with your business creates your brand.
• The rest is simple, when you meet customer expectations, you build positive experiences. You can expect higher future earnings from repeat sales. When you fail customer expectation and they have a bad experience and you can forget about repeat sales.
3) Be consistent.
• Sustain both your marketing efforts and your positive reputation. Bad reputations can be built on one time sales, but earning a good reputation requires consistency on your part. Your brand is a standard you are always measured against.
• Use posters to advertise in strategic places. Aim for high traffic areas where a wide portion of your target audience populates. Aim too for areas or activity centers that your demographic goes to.
Invest in building a positive brand for your business. It will generate higher profits in the future and add value to your products and services. Start attaining brand recognition with poster printing. It reaches the audience that will truly matter to your business.
The author loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles to traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.
Capital Budgeting And Branding In Small Business
Capital budgeting is very important in small business venture capital. It is the process of making investment in capital expenditure. Capital expenditure refers to expenditure and the benefits that are expected over a period of time, especially exceeding one year. The chief characteristic of capital expenditure is that expenses are incurred aggressively at one point in time. The benefits are realized at different points in time in the future. Capital expenditure decisions are also called long-term investment decisions.
Capital budgeting is very important in small business venture capital. It is the process of making investment in capital expenditure. Capital expenditure refers to expenditure and the benefits that are expected over a period of time, especially exceeding one year. The chief characteristic of capital expenditure is that expenses are incurred aggressively at one point in time. The benefits are realized at different points in time in the future. Capital expenditure decisions are also called long-term investment decisions.
The decisions concerning capital budgeting are crucial because they are long-term oriented and are irreversible in nature. The efficient running of a firm is reflected by the way decisions are made for the effective utilization of the firm’s financial resources. Such capital budgeting decisions are considered to be of paramount importance in heavy investment, long-term commitment of funds and impact on profitability.
The capital budgeting decisions generally involve very large amounts of capital funds. However, the availability of such funds is very limited. It is essential that thoughtful and wise decisions be made concerning investment of capital funds. This would, result in flow of profits for the firm. Capital budgeting involves employment of capital funds in the activities of the firm on a long-term basis. This increases the financial risk involved in such investment decisions, and necessitates careful and efficient planning. This is because, any wrong and unwise decision may prove disastrous for the small business venture capital firm.
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